6/3/2023 0 Comments Romain du roi fontina![]() Humbly, he gave himself the title of Sun King as the sun is the center of the universe, just as he, the king, symbolized the center of the country. ![]() King Louis XIV (1638 – 1715) was appointed king at the age of four after the death of his father, but he did not take power until he was 23 in 1661. Who was the King who invented the concept of a custom corporate typeface? Let’s take a closer look! Was your guess close? About King Louis XIV. The french name Romain du Roi means translated “King’s Typeface”, or strictly speaking “Antiqua of the King”. The typeface represented Louis XIV, who spoke to the people through the printed statements. For that reason – in my eyes – the Romain du Roi is the first Custom Corporate Typeface. The printing house was responsible for printing the King’s notices and publications. He ordered the design of a typeface, which was solely intended for the use within the royal printing house. Going back in time, the first corporate typeface in history had already been commissioned in 1692 by the French King Louis XIV. When would you say the first corporate typeface was designed? Take a bold guess.
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